Sunday, March 25, 2012

Reading and Reflecting - Week 4

The article, Visual Literacy (Feldman), really hit home with me as a visual information major.  I have studied this subject and the argument being made is extremely accurate.  It is said that 80% of all things that we learn is learned visually, through our own perception.  I only wish that the author would have made the argument of the development of the alphabet that we used today by the Romans.  Our alphabet is a series of symbols transcribed from the Greek alphabet  which were also symbols. 
It is safe to say today, that the age of multimedia has forced us to become mote effective visual learners, as the need for long-term learning has been repaved by the instant gratification of Google and Wikipedia.  I feel that the struggle with illiteracy will soon be overcome with an abundance of literate persons, which will NOT possess long-term knowledge.  In other words, people will become literate, so they can write and read, but will only use those tools to learn short term answers to a question at hand.  
Everything today, it seems, comes in a nifty package with a simple slogan or logo, and a direct sense of information.  Persons do not seem to want to know the details, only the pertinent information at hand.  Therefore, the need for visual literacy will overrun the need for written and read literacy.  Most all advertisements today include type or text with the image.  This allows no visual interpretation, and basically explains the context of the piece for the viewer, with the exception of Fine Art.  
Multimedia will be the next wave, and may already be the front-runner of the new, improved, art and visual realm.

1 comments:

MJFranco said...

I have used VTS pretty successfully to uncover the connotations in contemporary visual culture. I recommend you try it! I think your kids would be fascinated to learn about covert advertising messages. As we enter an election year, I'd love to VTS political ads with high schoolers!

Let me recommend a great from one of Kathy's curriculum classes:

Interpreting Visual Culture
Author: Terry Barrett
Source: Art Education, Vol. 56, No. 2, (Mar., 2003), pp. 6-12

If you go to University of Missouri Libraries and enter your pawprint (username) and password, select "Find a Specific Article" and then, plug in the above info, it will take you straight to the article. You'll never look at contemporary visual culture in the same way!

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